About Rubin...

My name is Rubin Dhillon, and I’m a marketing and product executive with over 20 years of experience driving growth in Aerospace, Space, Cyber, Defense Tech, and other mission-critical sectors. I excel in crafting compelling narratives that humanize brands and translate complex technologies into relatable concepts. I’ve had the privilege to lead marketing teams at companies like GE, Abaco Systems, and Mercury Systems, driving brand growth, digital transformation, and revenue generation.

At Mercury Systems, a technology company serving at the intersection of high-tech and defense, my team generated over $100 million in new pipeline growth. I led five brand integrations and multiple website transformations, enhancing brand awareness and conversions across 40+ product lines. At Abaco Systems, a smaller competitor to Mercury, I spearheaded a rapid brand launch post-GE carve-out, resulting in a 200% yearly increase in leads and a 3.7x company sale multiple.

While at GE, I expanded market reach into military communications and cyber warfare as a business development director and then went on to lead global marketing initiatives for the Embedded Systems business. My work included multiple website transformations and implementing lean, repeatable processes adopted as best practices across GE.

Born in the UK, raised in Australia, and now residing in the US, I bring a unique global perspective and diverse cultural experiences to those I work with. My experience managing global teams across different markets has given me invaluable insights for companies seeking international growth.

Traditional marketing tactics often fall short in mission-critical industries like Aerospace and Defense. My expertise in navigating security, commerciality, and export challenges ensures effective marketing solutions tailored to these sectors.

I am a tech-savvy marketing geek with a penchant for analytics. My commitment to continuous learning and staying abreast of the latest marketing trends is unwavering. I am dedicated to bringing my clients the most current insights and strategies, ensuring their businesses stay ahead of the curve. Additionally, I coach and help my teams learn, fostering an environment of continuous growth and development.