Fractional CMO Fact Sheet

Why choose a fractional CMO?

• Cost-Effective: Access top-tier marketing leadership at a fraction of the cost of a full-time executive.
• Flexibility: Scale marketing efforts up or down based on your business needs.
• Expertise: Leverage decades of experience in marketing strategy, team leadership, brand transformation, and more.

How a Fractional CMO can help

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies aligned with your business goals.
• Brand Transformation: Revitalize your brand to reflect better your company's strengths, capabilities, and unique value proposition.
• Website and Digital Presence: Enhance your online presence with a website that effectively communicates your offerings and expertise.
• Internal Communications: Improve internal communication to ensure alignment and engagement across your organization.
• Sales Enablement: Create compelling sales enablement materials to support your sales team in closing deals.
• Product Marketing and Launch Processes: Maximize awareness for new products and excite customers through targeted campaigns and impactful launches that highlight the unique features and benefits of your products.
• Leadership for Your Marketing Team: Lead your current marketing team, providing direction, strategy, and career development opportunities, or hire to build a team from scratch. 

Benefits of partnering with a Fractional CMO

• Leverage Best Practices: Benefit from insights and best practices gained from working with multiple clients.
• Marketing Community Connections: Access a broad network of marketing specialists and agencies that can be hired to support your marketing initiatives.
• Industry Expertise: Gain insights from a marketing leader with deep experience in the Aerospace and Defense sectors.
• Quick Implementation: Start seeing results faster with an executive who can hit the ground running.
• Scalable Solutions: Adapt marketing efforts to match your company’s growth and changing needs.
• Focused Attention: Receive dedicated support tailored to your specific challenges and objectives.

You need a marketing leader that knows your industry

The Aerospace and Defense tech industry presents specific marketing challenges that require specialized knowledge and expertise:

1. Very Long Sales Cycle: The Aerospace and Defense industry sales cycles can span several years, requiring sustained marketing efforts and strategic relationship building to nurture leads over time.
2. Export Restrictions (ITAR): Navigating complex export regulations such as the International Traffic in Arms Regulations (ITAR) is critical. Marketing strategies must ensure compliance while effectively communicating the value proposition to both domestic and international customers.
3. Security and Privacy-Focused Customers: Handling sensitive information requires robust data security measures and an understanding of industry-specific privacy concerns. Marketing teams must balance transparency with confidentiality while respecting the security concerns of Aerospace and Defense companies.
4. Commerciality Concerns: Many defense technology companies operate a commercial business model. However, the commerciality of COTS, GOTS, and modified COTS products often comes into question. Marketing must play a direct role in protecting the commerciality designation of a company’s offer. 

Ensuring effective integration

For a Fractional CMO to be effective, they must have a seat at the executive leadership table, regardless of their part-time or contract status. They need to be an integral part of the team with a company email address and appropriate access to IT systems and resources.

Fractional CMO versus Marketing Consultant

A fractional CMO is not a marketing consultant. While marketing consultants advise on strategy and tactics, a true fractional CMO develops strategy as a company executive team member and leads the marketing department to execute it. They are accountable for delivering results.